“A good fantasy story is immersive. It pulls you in and makes you feel like it’s real, even though it very obviously is not (Edwin).” The best way to write an immersive fantasy story is through world-building and lore. With good world-building and lore, the fantasy world becomes believable and consistent. “World-building lays the groundwork for your characters to develop, providing the stage for where your creations will perform (MasterClass).”
One way to introduce lore is by using “a story within a story.” Instead of giving the facts straight up, the protagonist uses it to raise questions and keep the readers engaged. Adding bits of lore here and there makes them ask questions and want to read more. “The biggest advantage of using lore to establish a fantasy world is that a piece of lore doesn’t have to be long or detailed. Lore can say a lot with very little. More than that, it can invoke curiosity far more than dry exposition can (Edwin).” Without lore, the world would seem bland, unfinished and not well thought out.
A magic system is included in world-building (if there is any magic) and sets its own “laws” for the world. Developing a magic system is important- it sets limits on magic so the readers know what it can and cannot do. Even if the writer wants the limits of magic magic to remain a mystery, there should be a clear explanation on how it works so the readers won’t get confused.
Some may argue that lore isn’t the most important part of a book, but the plot and characters. After all, why would we care about the lore if we don’t care for the main characters or plot? The only way that characters can be built is through the lore. Without lore, the plot cannot exist. Think of lore as the foundation, or stage, allowing the other aspects of the story to grow and expand. Lore is what creates the story and setting- the characters and plot is what keeps the reader interested. In a way, they’re all equally important for a good, engaging story. However, remember that before creating characters and thinking of a plot, world-building should come first, so you know the limits of the characters and if the plot is unrealistic for the world you created.