My friend Sahana and I are very passionate about being cruelty free and encouraging this message among others. When a makeup company is cruelty free, they do not hurt animals by testing on them to manufacture or develop their commercial product. Animal testing is a practice to test these commercial products before commercial release to the public.
We have mentioned many alternatives to animal testing which many makeup companies can do to become cruelty free. One of the easiest alternatives is vitro (in glass) testing. This method only needs human cells to test the wellness of the product. More relevant results are able to be drawn from this experiment than testing on animals (which is a whole new organism). This method is also safer because there is no risk in the performance of the product because it was directly tested on a human cell. Sometimes, animals may not be affected by the product being tested on them which may affect humans because humans and animals are different. In the end, no organism will need be harmed in the process of testing products because of this alternative.
Many facts are stated in this video which describe how horrid animal testing is. Becoming cruelty free is a change companies should be willing to do because it will benefit animals and humans in the end. This would mean their products will be less painful to purchase because no organism was harmed in the process, making it a cleaner product. Companies that do animal test can not be supported because they are harming animals which is inhumane. If people do not support these companies and spread the word about the cons of animal testing, these companies may be more likely to end the testing.
Take a look at my blog, http://animaltesting.video.blog ! We post lots of fun memes, reblogs, and information about animal testing. Watch my video!