Let’s explore the truth that discovers why people are addicted to brands. With resale markets on the rise, people are spending so much money on specific brands. This research project will discover why. What is it about brands that make them so powerful? I think it is to fit in or to be affiliated with a certain brand. Recently the resale value of the company Supreme has been on the rise. This is because the brand only makes items once. I think since the supply is so low it makes the demand more desireable.
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