In the middle of a tense politically polarising election, it is important to reflect upon the differences in political workings between today’s age of technology and the past. Political campaigns and supporters alike use social media to push personal and party-affiliated agendas. However, this has caused the everyday voter to start taking clickbait journalism as their main source of political information. This is a perilous situation because a lot of information pushed out over social media is slanderous propaganda and plays on the sensational emotions of the viewer. In the age of information, it is ironic how the base voter is becoming less and less educated. This is even more concerning in light of what Jay Bolter said in his article, Why Social Media Is Ruining Political Discourse, about how “according to The Pew Research Center 68 percent of Americans get their news from social media.”
According to How Social Media Has Changed Politics, by Tom Murse, campaigns will use social media platforms for campaign ads because of the free advertisement. As social media is no one of the most prevalent information wells I am skeptical of this information. The article specifically mentions campaigns running free advertisements on websites like Youtube. It would blow me away that a platform of that magnitude would be offering free advertisements. Campaigns have huge budgets for advertisements and as we progress into this new age of media that budget will shift in favor of social media advertisements because of the effectiveness and the audience of the platform.
In reading the Atlantic article Why Social Media Is Ruining Political Discourse, Jay Bolter, the author, continues to dig into the impact of social media on the current political climate. He references the Facebook data mining scandal of 2016 and President Trump’s active Twitter account. According to Jay Bolter, Trump tweeted over six hundred times in reference to “Russia and Collusion.” The magnitude of content put out by Trump on this topic is evidence toward his aid in the saturation of the political climate. The activity of the President exemplifies the attitude of the entire political realm interacting on social media.