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    Ben wrote a new post

    ResearchProject

    Abstract:

    This research focuses on brand addiction. With the use of my research, I attempt to answer why people are addicted to brands. After attempting to answer what brand addiction is, my

    Brand Addiction

    ResearchProject Abstract: This research focuses on brand addiction. With the use of my research, I attempt to answer why people are addicted to brands. After attempting to answer what brand addiction is, my research focuses on one specific brand, and why...

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    15 Comments
    • This is a really cool topic! I’m interested to know whether brand addiction is similar to the way people get addicted to other every day commodities. Do the advertisers actively try to get people addicted to their brands? How far does/should advertising go?

    • Very cool to see your project develop and the finished piece. I think you did this topic justice. It is a crazy phenomenon that people can be so mental about a logo. I’m happy to see someone else that recognizes brand addiction is real. I think for now I will stick with my wranglers and carhartt. By the way, did you see that sick new supreme drop?

    • This is a really cool topic to do a research paper on. It was fun watching you develop it during days if hard work in class. I knew that people were abscessed with brands but I never knew why; this essay helped answer this question. Great writing, keep on doing great things.

    • Hey Ben!
      I really like that you’ve chosen this topic since it is so applicable to many modern situations. Adding onto Mary’s question, what makes a brand addictive? What makes Tiffany’s different from Kay Jewelers?

    • Ben,
      I think the topic you have chosen is very relatable. I am also interested in the reason behind our “brand addiction”.

    • Ben, I think your topic sounds very interesting. I would love to know more about the economic side of the brands. I also like how relatable this topic is in daily life.

    • The topic you chose is very interesting, and something I never thought. However it’s apparent through your research that in today’s society the brand we wear can affect our self worth, and our economy. Great job !

    • I know I personally have experienced brand addiction especially with my phone because I refuse to get anything other than apple. I think this topic is interesting because it is something we have all experienced whether we are aware of it or not.

    • Very cool! I think it is interesting how you connect economic patterns to human psychology through this unique topic. For the future I also think it would be interesting to see the nature of brand addiction in the United States versus other countries and how those patterns are related to consumeristic cultures.

    • This is so relevant nowadays with how popular brands like supreme are. I think it’s so interesting that people have the desire to have all the limited edition stuff even if it’s not quality. Sounds like a great essay!

    • This is a very interesting topic! It applies to a lot of us, because we are constantly being advertised to. I also like how you used a very specific brand to use as an example. I really liked the paper! Great job!

    • This post truly is SUPREME! This is such an interesting topic and I have always wondered the same things. For example, I wanted to buy a Flip video camera back in the day but it was $50 more than the Kodak version which offered the exact same features. It’s weird. It’s like your paying the extra $50 for the name brand version. I am going to have to read to paper to find out why!

    • Owning the product of a popular brand can make one feel cool and at the top. Look a iphones for one.

    • I think this is a very interesting topic. Brand addiction is something that seems so subtle to many people. What i think is interesting is the amount of thought that goes into the ads to addict people to their product.

    • Very cool topic Ben! It’s very modern and such a relatable topic for the youth in our society. I really enjoyed watching you create this piece, very good read.

  • We cannot have life without our Oceans, if we don’t take care of our oceans then we are not taking care of ourselves! This article/post is a great reminder.

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    Ben commented on the post, Maze Runner Book

    This is one of my favorite book series! Who is your favorite character? Have you finished the book yet? What was your overall impression?

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    Ben wrote a new post

    As I continue the research process the Pioneer database has allowed me to learn more about my topic. One of the main ideas I seem to come across is the science behind social proof. An article I found defines

    Brand Addiction

    As I continue the research process the Pioneer database has allowed me to learn more about my topic. One of the main ideas I seem to come across is the science behind social proof. An article I found defines...

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    8 Comments
    • Nice job Ben. I agree with your statement that people will buy brand name products regardless of the price. Hierarchical diffusion has been a long time method of spreading products and what not. So if ‘cool’ people wear certain brands, resulting in that brand being ‘cool’, then if ‘uncool’ people wear it, is that brand still ‘cool’?

    • I think that it is interesting that often times this is sort of an inward process, most people will not be able to tell the cost or even the brand of most clothing, so it seems weird that we would care so much about the brand. I think the point you brought up about people thinking that branded clothing has more quality is one that I often fall into.

    • Thanks for your article! I look forward to seeing what you make next, because I believe what you write, as I really agree!

    • Dear Ben

      I am surprised, about your post “Brand Addiction,” because I think this is actually real. This trend is going on and spreading around quickly. One sentence you wrote that stands out for me is: “Supreme has a certain reputation, a reputation that fits all aspects of a young “cool” person.” I think this is true and actually surprising how real this is. People think that they need brands to make themselves noticed. Another sentence that I noticed was: “ they make us feel wealthier or more self-confident” This stood out for me because I noticed in school that many people wear brands to stand out. They do this because they want to get known and want people to talk to them.
      I do agree with you that people gain their confidence by wearing brands. One reason I say this is because I’ve seen my friends become more confident in themselves because this brand makes them feel special. Thanks for your writing. I look forward to seeing what you write next, because I want to see other peoples’ opinion about the latest trends and why these things are happening.

    • Dear Ben,

      I am fascinated by your post, “Brand Addiction,” because it is actually true. It describes how many people react to a trend and it shows how people only buy this expensive clothes that are “trending” to raise their self-confidence and feel good about themselves. Trends such as these, are supposed to increase “popularity” and make people feel wealthier or “higher class” than others.

      One sentence you wrote that stands out for me is: “The brand is unique, and one different from any other making the demand for their products extremely high.” I think this is interesting because it shows that people want unique brand that will make people show interest in a person’s clothes and make the person feel “cool” or “popular.”
      Another sentence that I was intrigued by was “People see famous people wearing the product on social media and automatically feel a need to wear Supreme. ” This stood out for me because it illustrates the desire of fancy clothes that make someone stand out because the outfit was worn by a celebrity.

      Your post reminds me of something that happened to me. One time, I felt that wearing clothes that were advertised was something that was “cool,” and I felt that it would help me fit in more at school if I wore something to make me seem prettier and more important. Now, i realize that I don’t need something worn by a celebrity, or something really unique to raise my self-confidence. I realize that it is better to just wear something that describes you rather than “wear” a different personality.

      Thanks for your writing. I look forward to seeing what you write next, because of how descriptive and interesting this topic is. It is something that many people can relate to and I hope that I later read more of these interesting posts.

    • Dear ben:
      I am intrested with your post, “Brand Addiction” because it shows how much brand name matters. Brand name plays a big part of the products we buy. One sentence that your wrote that stands out for me is “being mentioned in the media is extraordinarily effective.” I think this is sad because it shows how many people use social media. Another sentence that I liked was “we all find brands extremely attractive, wether if is because they make us feel wealthier, or more self-confident.” This stood out because it shows how much self-condifence people lack and look to brands for more confidence. One time I was in a store and saw two shirts by two different brands but went with the more popular brand. Thanks for your writing. I look forward to seeing what you write next, because you helped me better understand how much people care about brand name.

    • Dear Ben,
      I agree with you that teens today are heavily influenced by brand that they see advertised by celebrities, or worn by other people their age. “People see famous people wearing the product on social media and automatically feel a need to wear Supreme.” As I agree with this, I also disagree because, some people wear the brand because they genuinely like it and the way it looks. For example, some people wear things before it’s popping and everybody else wants to cop it. It all really depends on the person because, I have seen some people who wear brands just to look cool, even if they don’t really like it. I have also seen other people who wear brands because they personally like it, not because of other people.

    • wow! this is amazing 🙂 and so true. Its crazy how people will spend hundreds of dollars to buy a brand. Brands influence fame, popularity and wealth and is very important to many people for their self image. I think your topic is really interesting!

  • I think Alex and Cy (of course) bring up a great point. The no huddle offense is really starting to become very common. Most defenses cannot keep up simply because they are too fast. Maybe in the near future the no huddle will become a thing for all offenses. However, then would defenses have to adapt? or would a new offense be created so a…Read More

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