How has Marvel become the greatest player in the superhero industry?
Every young boy had his favorite superhero. Whether it was Iron Man, Captain America, The Thing, Daredevil, Ant Man, Wolverine, Spider-man, or the Hulk, everyone had their go-to superhero that they had to be every time they went outside for recess. More often than not, that character originated from a Marvel comic book. Marvel today is the biggest player in the superhero game. Through their successful movies, comic books, and video games, Marvel has nearly monopolized the industry. But how?
The two biggest names in comic books have always been DC and Marvel. But how has Marvel passed DC in the rat race and become the biggest player? How has Marvel over the years developed such iconic characters. Since their beginning in 1939, how has Marvel continued to gain followers as younger generations become less and less attentive?