One of the most popular vape pens, the “juul” is being overflowed by kids and teenagers. According to 2019 Campaign for Tobacco-Free Kids, what makes the Juul so popular is, “They are sleek, high tech and easy to hide… Juul comes in flavors that appeal to youth, including mango, fruit, creme, mint, menthol and cucumber. Research shows that flavors play a key role in youth use of tobacco products, including e-cigarettes”. Considering all of this, each Juul “pod” (cartridge of nicotine liquid) contains as much nicotine as a pack of cigarettes. Therefore, The appeal to the youth combined with the high nicotine concentration is leading to major health problems.
As the vaping epidemic spreads there are more health issues arising. There are more and more cases being published day by day caused by vaping. According to WebMD Health News, “The most common symptoms of vaping include; shortness of breath, chest pain, fatigue and vomiting.” Because of this, The FDA is planning to create an enforcement plan to prevent these products from reaching the hands of teenagers and children.
The FDA is launching a new campaign, “ The Real Cost” to reach the younger age group that is mostly getting affected by this epidemic. Ads are being put into social media including, Youtube, Instagram and Snapchat to catch the eyes of teenagers. The FDA claims that its campaign is based on the best available scientific methods to prevent the further use of vaping products. With this in mind, The FDA is getting closer to reaching its goal of stopping the youth vaping epidemic.