According to McCullen’s editorial the brands are responsible for ensuring that the products are ethically made. McCullen claims that the responsibility has to fall somewhere and that “the United Nations guiding principles on business and human rights says that it falls jointly to states and mass corporate businesses…” She states this because she wants to show how it’s clearly the responsibility of the brands to ensure that the worker’s human rights are respected. Like she says, it’s not the consumers but the brands who have to take responsibility for the problems the industry faces.
Another of McCullen’s claims is that “In a country where a little hand shake and a small exchange of money gets the job done, this process often fails to give an accurate picture of factory conditions, building and fire safety.” this connects to the assertion that the brands are responsible because its the companies job to make sure that the source of their products, being the factories , are in good and safe conditions for the workers. This is a great evidence to the assertion because she’s basically saying that the consumers really can’t do anything about the working conditions that these people are in , only the brands/companies can do that. Therefore, The brands are responsible for making sure that their products are made ethically.
Based on what I have read I partially disagree with McCullen. I state this because I do not believe that the the brands are fully at fault for the conditions the workers are in. I think that the consumers also have a bit of responsibility because they are the ones who are always demanding more fast fashion. Consumers are also the one who give more and more power to these companies and most of the time decide not to research if the clothing they are buying are being ethically made. As consumers it is our job to demand that the companies are more transparent about what goes on in the industry.