In modern society, we are surrounded by information. Whether we are looking at twitter, texts, status updates, constant emails, or accessing infinite amounts of information on the internet, our brains are processing an overwhelming quantity of data. Is all this information a really a good thing?
In a study done at Temple University an MRI scan showed a brain that had just processed information. The prefrontal cortex lights up, just as it should. However when the brain was given too much information the activity stopped. Having too much information right in front of us is pushing our brain towards the less complex alternative; not processing anything at all. When we are given so much we have a hard time making decisions and so we chose to process less information. To give an example, imagine you are asked to choose any crayon in a box of 12. You would naturally choose your color quickly knowing that you only have a few to choose from. However if you were asked to choose one crayon from a box of 99, you’d probably just opt out of using crayons at all.
Consequently, our brains eventually choose to stop processing so much and rather process what is at hand. We forget about the past information because we are “programmed” to only handle a certain amount. Avoiding this information overload will actually give you the exact results you want. When our brains process less, they tend to think better. If we are making our best decisions without the help of all this info, why are we given it? There is only so much information the human brain can process at any given point and more is definitely not better.