Fast fashion is cheap, low-quality clothing produced which follows trends and is not intended to last. The problem is that fast fashion is not sustainable or ethical. In order to produce the vast quantities of clothing needed, enormous amounts of water and material are wasted. Later, because of the cheap quality of the clothing and the rapid speed of trends, most people throw it away. This clothing then ends up in landfills. Thus, fast fashion is not sustainable. Additionally, those who produce this clothing are paid poorly, often below minimum wage. Their working conditions are unsafe and deplorable.
Because this problem is so complex, there is no single solution. One solution that is simple, cost-effective, and easy for most people to do is exclusively buying secondhand clothing. However, this does not completely solve the problem, as it is not hygienic to buy used underwear.
Additionally, one can avoid some of the worst offenders of fast fashion. The worst offender is Forever 21, followed by other brands such as H&M, Zara, Victoria’s Secret, Primark, and Topshop. Some companies are good in one area but bad in other. For example, Victoria’s Secret uses mostly sustainable organic cotton, but pays its workers who produce their clothing below minimum wage in the countries they work.
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attitudeorganic, By: “Fast Fashion Brands to Avoid.” Attitude Organic, 30 Jan. 2020, https://attitudeorganic.com/fast-fashion-brands-to-avoid/
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